CUAN LAW DETAILS
Advertising, SEO, PPC, Remarketing
We use SEO initiatives on our websites to improve our Google (and other search engine) rankings. We use pay per click (PPC) campaigns to drive leads to our websites. In addition, we have remarketing ads which reach users who have visited our websites previously. We run strategic magazine advertising campaigns, often to coincide with dive shows.
Social Media
Cuan Law interacts regularly with potential guests via various forms of social media. Every week we publish a blog article, with engaging topics all relating back to the Cuan Law experience (for example, our recent Pirate Blog). These blogs are distributed via numerous social media sites: Facebook, Twitter, Google+ and Tumblr.
We send regular email newsletters, distributed via MailChimp, to communicate with our database of clients and leads to keep them updated with news and special offers.
4 Cuan Law in the BVI
Cuan Law is currently registered in the BVI which is a Class One Red Flag (British) Registration. She has an up to date trade licence, sailing licence, work permitted crew and is fully insured for a hull value of $1.4M. This valuation does not include goodwill and equipment but does include tenders. She currently carries half a billion dollars of P&I insurance. She also has one of only two licences to dive in the waters of the Dutch island of Saba.
5 Valuations
Assets
Boat, equipment ready to go on charter. Goodwill and existing charters on the books
Insurance Valuation
Hull and Tenders $1.4m. This does not include recent refit of approximately $100,00 in October 2015.
Revenue and Margin History
Target 30 weeks per year at 85% occupancy achieves approximate gross revenue of $1.45m
Sale Price
The business is well priced for a quick sale at $1.5m. This price equates to the boat valuation plus recent refit, but also includes goodwill, all fixtures, fittings and equipment as well as the technology, branding and databases.
NEXT STEP
For more information and to progress this opportunity, contact:
SOUTHERN TRADES YACHT SALES
southerntrades@surfbvi.com
284-494-8003
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